Based in Hong Kong · Available now

Lam
Ming Fuk,
Holmes.

Hi there~ I am Holmes, a versatile digital marketer who is passionate about AI and data analysis. With a diverse background from digital marketing, and information system field, I am excited to become one of the enthusiastic teammates, bringing a unique perspective and a new angle to our teams. Besides, I am keen to take on new challenges and leverage technology to create impactful digital experiences.

10+

Diversified Clients

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Performance Marketing AI · Claude Machine Learning Data Analytics Design Thinking

01

Experience

SEM Specialist

Perfect Shape (Holdings) Limited

Led digital campaigns for 5 core treatments, optimising targeting and spend to support ROI and revenue goals
Drove continuous performance optimisation, achieving ROI > 2.0 through testing and iteration

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Jan 2026 – Apr 2026

Hong Kong

Senior Digital Account Executive → Promoted

Digital Account Executive · Oct 2023 – Oct 2024

Aloha Group

Established digital campaigns across multiple platforms for 10+ clients, ensuring strategic alignment with goals
Created advanced performance reports using Looker Studio and Excel, integrating GA4 metrics and platform analytics to provide actionable insights
Analysed and consolidated consumer data and market trends, internal and industry data to discover market opportunities and user journeys
Improved campaign results through data analysis, A/B testing, and strategic budget allocation
Developed and implemented performance monitoring frameworks with GA4 integration to track campaign effectiveness and ROI across channels
Served as primary account representative, maintaining excellent client relationships through regular communication and strategic problem-solving

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Nov 2024 – May 2025

Hong Kong

Student Work Placement Intern

HSBC

Assisted relationship managers with client portfolios and credit proposals
Conducted research on industry trends and brand performances

Jan – Jun 2022

Hong Kong

Assurance Intern

PricewaterhouseCoopers (PwC)

Worked on Semk Product Limited IPO project, assisting with prospectus and circle-up procedures
Built 25+ Excel models for reasonableness testing and misstatement detection

Jan – May 2021

Hong Kong

Accounting and Administration Intern

Genieland

Handled daily accounting duties to ensure data accuracy and completeness
Coordinated with the business team to devise and execute marketing planning

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Jun 2020 – Nov 2020

Hong Kong

02

Education

Hong Kong University of Science and Technology

MSc Information Systems Management (Part-time)

Sep 2024 – Mar 2026 · CGPA 3.7

Big Data Machine Learning Deep Learning Database MS Design Thinking IS Analysis Python

City University of Hong Kong

BBA Accountancy — First Class Honours

Sep 2020 – Jul 2023

Excel & VBA Python for BI

03

Skills

Digital Marketing

Google Ads Meta Ads GA4 Looker Studio Google Tag Manager LinkedIn Ads Bing Ads X Ads Reddit Ads SEM SEO Budget Optimisation Campaign Restructuring

Data & Analytics

Claude · Gemini Python SQL Looker Studio Excel / VBA Tableau Power BI Machine Learning A/B Testing

Certifications

Google Advanced Data Analytics Google Data Analytics Google AI Essentials GA4 Essential Training Google Tag Manager Digital Marketing (Generation HK) Azure AI Fundamentals

04