Based in Hong Kong · Available now

Lam
Ming Fuk,
Holmes.

Senior Digital Account Executive. Data-driven marketer bridging analytics, paid media, and strategic storytelling.

Download CV View Portfolio →
Google Ads GA4 Looker Studio Python SQL Machine Learning
Holmes Lam
10+
Clients
3.7
MSc CGPA
1st
Honours
7
Certs

01

Experience

Senior Digital Account Executive
Aloha Group
  • Managed digital campaigns across Google, LinkedIn, Facebook, Bing, X and Reddit Ads for 10+ clients
  • Built advanced Looker Studio & Excel reports integrating GA4 and platform analytics
  • Drove results through A/B testing, data analysis and strategic budget allocation
Oct 2023 – May 2025
Hong Kong
Digital Account Executive
Aloha Group
  • Established campaign frameworks and performance monitoring with GA4 integration
  • Served as primary client contact, maintaining relationships through strategic problem-solving
Oct 2023 – Oct 2024
Hong Kong
Student Work Placement Intern
HSBC
  • Assisted relationship managers with client portfolios and credit proposals
  • Conducted research on industry trends and brand performances
Jan – Jun 2022
Hong Kong
Assurance Intern
PricewaterhouseCoopers (PwC)
  • Worked on Semk Product Limited IPO project, assisting with prospectus and circle-up procedures
  • Built 25+ Excel models for reasonableness testing and misstatement detection
Jan – May 2021
Hong Kong

02

Education

HKUST
MSc Information Systems Management (Part-time)
Sep 2024 – Mar 2026 · CGPA 3.7
Database MS A+ Design Thinking A+ IS Analysis A Python A− Big Data B+ Machine Learning Deep Learning
City University of Hong Kong
BBA Accountancy — First Class Honours
Sep 2020 – Jul 2023
Excel & VBA 5/5 Python for BI 5/5

03

Skills

Digital Marketing
Google Ads GA4 Looker Studio Google Tag Manager LinkedIn Ads Facebook Ads Bing Ads X Ads Reddit Ads SEM SEO
Data & Analytics
Python SQL Tableau Power BI Excel / VBA R Machine Learning Deep Learning Big Data A/B Testing
Certifications
Google Advanced Data Analytics Google Data Analytics Google AI Essentials GA4 Essential Training Google Tag Manager Digital Marketing (Generation HK) Azure AI Fundamentals

03

Portfolio

AmStrong
Digital Marketing Project
AmStrong
Aug 2023 · Hong Kong · Live client
SEOSEMGoogle AdsKeyword Research
🎯
Coming Soon
Digital Marketing Project
The Project Futurus
Aug 2023 · Hong Kong · Live client
Campaign StrategyAudience Research
🍵
Coming Soon
Digital Marketing Project
Vita Fresh Tea
Jul 2023 · Hong Kong
Campaign PlanningCompetitive Analysis
💰
Coming Soon
Digital Marketing · Data Analytics
Preserving Performance with Half the Budget
Aug 2024 · Aloha Group
Google AdsBudget OptimisationROI Analysis
GTM GA4 Looker Studio Demo
Data Analytics · Digital Marketing
GTM + GA4 + Looker Studio Demo
Sep 2025 · Hong Kong
GTMGA4Looker Studio
📊
Coming Soon
Data Analytics · Reporting
Custom Excel Performance Dashboards
Aloha Group · Ongoing
ExcelGA4Automated Reporting
📉
Coming Soon
Data Analytics · Reporting
Interactive Looker Studio Reports
Aloha Group · Ongoing
Looker StudioMulti-platform
🤖
Coming Soon
Machine Learning
Fraud Detection with Scikit-Learn
Nov 2025 · HKUST MSc Project
PythonScikit-LearnClassification
📷
Coming Soon
Photography
International Workcamp in Iceland
Dec 2022 – Jan 2023 · Reykjavik
DocumentaryLandscape
🏔
Coming Soon
Photography
Walking the West Highland Way
Aug 2022 · Scotland
LandscapeTravel
🏙
Coming Soon
Photography
London
Jul 2022 · UK
StreetArchitecture
🎬
Coming Soon
Video Production
Graduation Video for My Class
Jul 2017 · Hong Kong
EditingStorytelling

04

Let's Connect

Open to new
opportunities.

Digital marketing, data analytics, growth strategy. Based in Hong Kong.

Available immediately
Email[email protected] Phone(852) 6856 5886 Notionholmeslam.notion.site